Catering Sales Manager
Manage catering accounts to achieve guest satisfaction and to solicit past and new business to ensure all revenue goals are achieved or exceeded. Responsible for soliciting new catering sales accounts, entertaining, and maintaining relationships with existing accounts to meet and exceed revenue goals in food, beverage and room rental segments.
- Solicit new and existing accounts to meet and exceed revenue goals through telephone prospecting, outside sales calls, site inspections and written communication.
- Understanding of both monthly forecasting and the annual budget process, as well as pace and productivity.
- Understanding of yield management skills and the use of historical data.
- Experience evaluating every catering business opportunity to maximize revenue and profitability while achieving customer expectations.
- Participate in the research the competition’s products, services and pricing and use it to develop strategic business plans.
- Maximize revenue by selling all facets of the hotel to previous, current and potential clients, including room rental, A/V and other revenue generation opportunities.
- Experience selling to a variety of market segments.
- Consistently book repeat business by having a track record of long term client relationships.
- Actively participate in industry related organizations (NACE, MPI). Actively participate in community/civic activities to maintain awareness within community and to create booking opportunities.
- Knowledge of sales techniques including closing skills as well as negotiating skills.
- Comfortable with hotel site inspections and client presentations.
- Participate in trade shows and sales blitzes.
- Some experience utilizing creative skills to provide innovative set-ups, menus, and functions for groups. Ability to generate creative and innovative menus while working closely with Chef on pricing specialty menus.
- Work closely with banquet department on operations and event execution, ability to quickly evaluate alternatives and decide on a plan of action.
- Provide overall direction, coordination, and ongoing evaluation of operations of catering events sold. Detailed execution of all banquet event orders generated by the associate.
- Experience providing A/V equipment and operating A/V as a profit center.
- Effective use of computers and software, specifically Ci/Ty, Word and Excel.
- Knowledge of market trends, competition and key hotel customers.
- Ability to work with outside vendors to ensure client satisfaction for all events/groups.
- Comply with attendance rules and be available to work on a regular basis.
- Perform any other job related duties as assigned.
We offer competitive salary, medical, dental, vision, and life insurance, short term and long term disability insurance, and travel benefits. Please send a resume with salary history to or apply in person (no phone calls please)
Attn: General Manager
3590 Grandview Parkway
Birmingham, AL 35243
FAX 205 968 3742